| Copyright 2005 MHG Consulting
Current info about Adsense is not always the easiest thing to locate.
Fortunately, this report includes the latest Adsense info
available.
If your Adsense facts are out-of-date, how
will that affect your actions and decisions? Make certain you
don't let important Adsense information slip by you.
Easy Steps To Hands Off Passive Income
So you want to increase your Adsense
income? Log into your Adsense account, and look at your last
month's stats. There are three key areas that contribute to your
earnings: Impressions, Clickthroughs and Effective CPM.
Improving your stats in any, or preferably, all of these three
key areas will increase your Adsense earnings.
Impressions
Impressions are the number of times your
webpages with Adsense ads have been viewed. You can increase
Impressions by increasing traffic (preferably targeted traffic)
to your webpages. Some of the best ways to increase targeted
traffic to your webpages include:
-create more webpages, with relevant,
focused content
-create more links to your webpages
-list your website/s under relevant
categories in more directories
-set up a directory of relevant sites on
your website and accept relevant
reciprocal links
-write relevant articles, with your site
information in the 'resource box' at the end of each article,
and submit them to article directories
-advertise with pay per click search
engines like Google's Adwords. www.Miva.com (formerly
www.FindWhat.com, www.YahooMarketing.com (formerly Overture) and
100's of others. When of the best places for pay per click info
is www.payperclicksearchengines.com with a descriptive list of
659 search engines.
Clickthroughs
Clickthroughs are the percentage of viewers
who click on your Adsense ads. You can increase Clickthroughs by
increasing the relevance of Adsense ads on your site, and by
tweaking the format and placing of your ads.
Although you can't dictate which Adsense
ads show on your site, you can
influence the relevance of the ads by
maintaining a tightly focused website. If every page on your
site focuses tightly on the site topic, its more likely that the
Adsense ads will too. For example, if every page of your site is
about fishing, and the word 'fishing' appears several times on
every page, its likely that your Adsense ads will relate to
fishing.
The best way to tweak your ad format and
placement is to invest in an Adsense Tracker, and test, test,
test! People who have done this tend to suggest that the best
format is the large rectangle, with background and border the
same color as the page behind it, so that the ad blends into the
page. The best placement is towards the center or top left of
the first screen of the page. Try these suggestions first, and
then track and test, to be sure of what works best for your
pages.
Effective CPM
Effective CPM is a measure of your average
earnings, per thousand clicks. You can increase your Effective
CPM by selecting topics that attract high bids from Adsense
advertisers, and building pages and whole websites on higher
paying topics.
Although Google doesn't release information
on Adsense bids, you can get a good idea of the top paying
topics by looking at information on Adwords bids, or, for that
matter, bids on pay-per-click search engines like Overture.
There are a number of keyword research tools available, both
free and paid, that can help you find high paying topics.
The Formula
So now you have the basics of increasing
your Adsense income. Its a deceptively simple formula:
-Build pages and websites on high paying
topics for the best Effective CPM.
-Format and place your Adsense ads for
maximum Clickthroughs.
-Promote your sites to drive targeted
traffic to your Adsense webpages for maximum impressions.
Sometimes it's tough to sort out all the
details related to this subject, but I'm positive you'll have no
trouble making sense of the information presented above.
About the author:
For a step by step detailed approach to creating 'residual income' with Adsense, go to: http://www.ad-alyzer.com/727/autoincomesecrets
Youcan also subscribe for free to an e-course, "Hands Off Passive Income" and get 2 special bonuses.
http://www.ad-alyzer.com/727/ezwebbiz
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